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Friends with Benefits

For background, we grew up in Boise, Idaho as close friends, all went to BYU undergrad, roomed together, and have been pretty much inseparable for most of our lives. 2020 marks a decade of working on Collective together. So, at the invitation of Silicon Slopes and using Collective as the backdrop, we thought it might be interesting to reflect on a handful of lessons we’ve learned about how to succeed in business with your friends.

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